Posted on November 11 2024

We are thrilled to share ALLY bride, Sammie Fricke and her modern style wedding. Find out more about her special day and her biggest piece of advice for a future bride.
ALLY Shoes: Tell us about yourself
Sammie: I'm a 31 year old Marketing Director that lives in the details. This was a blessing and a curse during wedding planning! I was born and raised in small town Southern IL, graduated from the University of Illinois, and lived in 5 different cities before coming back to So. IL to work remotely during Covid. I was reluctant at the time but I'm thankful I came back home because that's when I met my husband! My husband is a college basketball coach so I spend a lot of my free time at basketball games. The week after our honeymoon he accepted a new job at Drake University and we have been settling into married life and a new city all at once!
ALLY Shoes: What was the vibe of your wedding?
Sammie: Modern, timeless, and fun!
ALLY Shoes: Team DJ or Team Band
Sammie: DJ! I do love a good wedding band but nothing keeps the late night party going like a good DJ!
ALLY Shoes: What advice do you have for future brides?
Sammie: Focus on the details you really want for your day and the rest will fall into place!
Ally Shoes: What's the one thing that sticks out the most to you about your special day?
Sammie: I have two: how much fun everyone had all weekend and how many people traveled to be there. 95% of our guests had to travel and that meant more to us than I can say. It is the most heartwarming and humbling thing to see all of your people show up for you on your big day.
ALLY Shoes: Who is your ally?
Sammie: My mom. And my MOH Lorna
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